Method

Few names, few letters, each one checked.

A name is worth most to the business it describes. The work is finding that business, telling it plainly, and making the handover dull.

From a name to a new owner

Fit
Before anyone hears from us
We read the name the way a customer would, then look for who already trades under those words: their current address, how they appear in search, which cities or product lines they cover. A short list of companies survives.
A short note
One email, sometimes a gentle follow-up
Each company on the list gets one plain email from Willa, naming the domain and the single reason it fits them. No attachments, no links, no pressure. A reply of "stop" ends it.
Diligence
When a company shows interest
We confirm that Basis Advisors holds the registration, look for trademark filings that could conflict with your use, and review the name's past use so there is nothing in its history you would rather not inherit.
Terms
Usually a handful of emails
You get one figure for the name. If there is a conversation about it, it stays in writing and on one thread, so both sides can see what was said.
Settlement
A few business days to two weeks
Payment goes to an escrow service, the name is moved to your registrar account, and the funds are released only once you confirm it is yours. Closing, step by step.
Handover
The day the transfer lands
We check with you that the registrar lock is on, the renewal date is visible in your account and the name points where your team wants it to.

A small practice should say what it is not.

No auctions and no "best offer by Friday".
No lists of prices posted anywhere public.
No calls you did not ask for.
No promises about search rankings. A good name helps people remember you; it does not replace the rest of your marketing.